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The Company

Imex united

Quality in Perfection

IMEX UNITED is an internationally positioned company with service consulting and processing for product trade. The focus is on international trade and market relations in Europe and Asia.

We change the status quo because we can.

IMEX UNITED combines the product diversity of the Asian market with German quality standards and stands for transformation and change of the international trade of the future. Currently, the company employs 30 people, who facilitate numerous import & export transactions every year.

Our mission

We think and act in today’s world in order to offer the optimal solution to the individual needs of our customers of tomorrow. This way of thinking is part of our identity. IMEX UNITED provides tailor-made products in a timely manner, in a trust-based cooperation and in the best quality for its customers and partners without industry boundaries.

 

We pay attention to your needs and learn from them. Put the focus on your business, we take care of the rest of the process. As a leading partner, we act responsibly and draw our strength and expertise from our experience. We know the international productions, the different and complex markets as well as the requirements of our customers and partners. We work with foresight and agility, accurately assess the current market situations and stand by you as a reliable partner and advisor.

Our vision

We are pioneers and thought leaders to strengthen Germany as the largest European trading partner, because we know how.

 

We promote product exchange between Asia and Europe and create intercultural understanding for each other. We stand on both sides, keeping the balance, because we have chosen to work together.

 

Through skillful intermediary communication, our employees create more transparency in the market and enable European companies to gain insight and an overview of the Chinese market. Knowing the right partners on both sides is essential to combine opposites.

Our values

challenges of the future, which is why we rely on our values.

Your contact persons

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Marinella Fortino

CEO & Founder

Multilingual: DE ZH EN IT ES
Based in: Germany, Baden-Baden /
China, Yiwu

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Tom
Azran

COO & Founder

Multilingual: DE ZH EN HE
Based in: Gemany, Baden-Baden /
China, Yiwu

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Van
Wu

Branch Manager China

Bilingual: ZH EN
Based in: China, Yiwu

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David
Chan

Logistic Manager

Bilingual: ZH EN
Based in: China, Yiwu

Our locations

Globally networked and on site - We are where you need us.

Location

YiWu, ZH

The heart of IMEX UNITED has its headquarters in Yiwu, in the middle of the market of the merchant city. As the most important production center in China and home to successful companies, we established and expanded our main location in Yiwu as young German entrepreneurs six years ago.

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Our experienced German-Chinese team is available to you in Asia and Germany at the same time. This way, you also benefit from our holistic 360-degree service across time zones.

Our multilingual team gives you insights into the latest market and prototype trends to trade directly with you on the pulse of the market. You can rely on our network. Our employees are constantly working on network expansion and take care of our long-term and qualitative partnerships on site.

Our team regularly visits the production factories, knows all the important markets and the customs of our suppliers. Due to our central location, our routes to the market are short. We focus on speed and efficiency in the processing of your orders and act directly in the local markets after placing the order. In this way, we guarantee you fast processing in accordance with German and European quality standards without any loss of time.

We show you the way to design your product procurement flexibly, efficiently and in line with your prices. Our experience in the market opens up versatile possibilities in the procurement process from standardized to individual products.

Our German team is your direct contact in Asia and works with you from the heart of the commercial city.

Location

Baden-Baden, DE

In November 2020, we opened our German site in Baden-Baden to strengthen Germany as a European trading partner and connect people across borders with German quality goods. After six years in the Asian market, we are expanding our DACH region to enable further employee growth.

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Our Trading Office is centrally located in the heart of Baden-Baden and sets new standards in trust-based cooperation with Asia as a cross-industry direct manufacture seller. Our German-Chinese team of import strategists, logistics experts and warehouse professionals is at your service in Germany and China at the same time.

Company History

Company History of IMEX UNITED

Two founders - two continents: from two to one! Getting out of the comfort zone with openness - connect together: just do it!

Founder Marinella is a doer with courage and vision; her career is shaped by hands-on experience and personal expertise in international trade.

The fascination with the trade of the future led Marinella to Asia in 2016, where she, together with her partner, laid the foundation for IMEX UNITED and started in the Middle Kingdom.

After her studies and initial experience in the real estate sector, Marinella moved to China/Yiwu at the age of 23 to immerse herself in the country, its people, language, and the diverse Chinese markets. Her passion for trade and the international networking of markets drove her to pursue her entrepreneurial vision.

The goal of the German-Italian young entrepreneur was clear: to start and lead her own trading company, unite the product worlds of China and Europe, and connect people globally with high-quality goods.

 

As a proactive visionary, Marinella quickly adapted to her new environment, personally getting to know productions and suppliers, gradually building her network, and establishing long-term, personal trade relationships. Since then, she has been wholeheartedly committed to her clients and partners.

Her company works with both retailers and end consumers, both nationally and internationally, on product searches, product launches, sourcing, and developments. Those working for global players must perform at a premium level, meeting the highest standards and quality requirements. Not only for premium retailers but also for newcomer startups, Marinella paves the way to Chinese markets.

She passionately supports her clients on their first and subsequent steps into the Chinese market. She provides cultural insights, assists in negotiations, and helps bring their wishes and dreams to life.

Corporate Social Responsibility

Sustainability

On the road to the future

Sustainability plays a central and decisive role for companies and end consumers, both today and in the future. The demands of future generations on products are increasing. Awareness of sustainability is also growing in the Asian market.

China is already in the transformation phase of improving quality and service and expanding alternative products. As IMEX UNITED, we are building on this.

The price and sustainable production of goods should be in balance. This requires bold actions and sustainable production of products and packaging; another step in the right direction.

It is time to think long-term, to rethink the existing value chain, to counteract in time in the production and procurement market and to set an example for sustainable production in the market.

We promote sustainable production with German quality standards and advocate for them in the Asian market. We help you achieve your environmental goals and reduce your ecological footprint.

We urge our customers to produce products sustainably in the interests of the environment and to switch to recycled materials.

In the Asian region, we also work with suppliers who comply with ecological, social and intercultural standards and with factories that already specialize in “Go Green products.

Working climate in transition

For us, working sustainably means not only conserving natural resources, but also building sustainability with long-lasting effects.

For this reason, we promote our working atmosphere. Our German-Asian team learns from each other in order to mutually benefit from each other’s strengths and grow together.

Corporate Social Responsibility

We set an example!

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Partners & Cooperations

With strong partners and cooperations we offer you a good network for the realization of your ideas.

We work on an equal footing with over 500 customers and numerous strategic partners worldwide. These include factories and producers in Germany, Europe and Asia, government institutions, educational institutions, banks, industrial companies, social organizations and others.

We want to work together to create synergies in the market as networked partners in order to generate the greatest possible impact. We rely on partnerships and cooperations that prove their worth in the long term.

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Get a quote!

Arrange your personal expert consultation and get your suitable quota at fair prices.

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